Organizations engaged in online sales of goods and services
The number of companies trading online serves as an indicator of the level of economic digitalization across various countries. The list includes Russia, Austria, Belgium, and thirty-four other states, enabling a comparison of online trade coverage in Russia and abroad. The statistics cover the period from 2015 to 2024 and reflect the annual dynamics of digital sales development across selected countries
Chart of the share of organizations conducting online sales by country, 2015–2024
- Ireland
- Lithuania
- Norway
- Germany
- Slovenia
- Hungary
- Italy
- Slovakia
- Romania
- Luxembourg
Set in numbers
Rosstat data for 2015–2024. Rows: 37, periods: 7. Table rows: Russia; Austria; Belgium; Bulgaria; Hungary and others
Ireland: the indicator grew from 32 to 40 over 2015–2024 — by 25%. The highest value was 43 (2022), the lowest was 32 (2015). This is an average annual growth of 2.51%. Up to 2021 the change was +25%, after — +0%. Of the 25 largest rows, 22 increased, 3 decreased
All table numbers are series: 37
| Series | 2015 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 |
|---|---|---|---|---|---|---|---|
| Россия | 12,00 | 15,00 | 15,00 | 20,00 | 34,00 | 40,00 | 34,00 |
| Австрия | 18,00 | 24,00 | 29,00 | 30,00 | 26,00 | 26,00 | 31,00 |
| Беларусь | — | — | 28,00 | — | 38,00 | — | 41,00 |
| Бельгия | 26,00 | 31,00 | 26,00 | 31,00 | 30,00 | 32,00 | 33,00 |
| Болгария | 9,00 | 11,00 | 11,00 | 12,00 | 15,00 | 15,00 | 15,00 |
| Венгрия | 14,00 | 15,00 | 16,00 | 20,00 | 22,00 | 23,00 | 23,00 |
| Германия | 27,00 | 20,00 | 20,00 | 22,00 | 22,00 | 22,00 | 23,00 |
| Греция | 7,00 | 11,00 | — | 20,00 | 18,00 | 20,00 | 23,00 |
| Дания | 27,00 | 34,00 | 38,00 | 38,00 | 36,00 | 37,00 | 39,00 |
| Ирландия | 32,00 | 39,00 | 39,00 | 40,00 | 43,00 | 35,00 | 40,00 |
| Испания | 18,00 | 21,00 | 27,00 | 28,00 | 33,00 | 34,00 | 32,00 |
| Италия | 10,00 | 14,00 | 16,00 | 18,00 | 18,00 | 19,00 | 20,00 |
| Латвия | 10,00 | 14,00 | 16,00 | 17,00 | 18,00 | 20,00 | 20,00 |
| Литва | 19,00 | 26,00 | 29,00 | 36,00 | 38,00 | 39,00 | 42,00 |
| Люксембург | 10,00 | 14,00 | 13,00 | 12,00 | 12,00 | 13,00 | 12,00 |
| Нидерланды | 25,00 | 28,00 | 25,00 | 28,00 | 31,00 | 29,00 | 30,00 |
| Норвегия | 29,00 | 28,00 | 22,00 | 26,00 | 29,00 | 27,00 | 31,00 |
| Польша | 12,00 | 16,00 | 16,00 | 18,00 | 17,00 | 18,00 | 18,00 |
| Португалия | 20,00 | 17,00 | 21,00 | 17,00 | 20,00 | 18,00 | 21,00 |
| Румыния | 8,00 | 12,00 | 19,00 | 13,00 | 11,00 | 13,00 | 15,00 |
| Сербия | — | 29,00 | 26,00 | 27,00 | 28,00 | 29,00 | 31,00 |
| Словакия | 15,00 | 15,00 | 20,00 | 17,00 | 18,00 | 18,00 | 17,00 |
| Словения | 22,00 | 25,00 | 25,00 | 27,00 | 26,00 | 24,00 | 26,00 |
| Соединенное Королевство (Великобритания) | 23,00 | 26,00 | 29,00 | — | — | — | — |
| Финляндия | 19,00 | 29,00 | 22,00 | 29,00 | 32,00 | 31,00 | 34,00 |
| Франция | 21,00 | 19,00 | 17,00 | 18,00 | 17,00 | 17,00 | 18,00 |
| Чехия | 25,00 | 30,00 | 31,00 | 25,00 | 25,00 | 25,00 | 24,00 |
| Швеция | 28,00 | 33,00 | 35,00 | 36,00 | 38,00 | 38,00 | 37,00 |
| Эстония | 15,00 | 21,00 | 20,00 | 23,00 | 23,00 | 22,00 | 25,00 |
| Израиль | — | — | 15,00 | — | — | — | — |
| Республика Корея | 9,00 | — | 20,00 | 23,00 | 23,00 | 24,00 | — |
| Турция | 12,00 | 11,00 | 12,00 | 12,00 | 19,00 | 18,00 | 17,00 |
| Япония | 23,00 | — | — | — | — | — | — |
| Бразилия | 21,00 | 21,00 | — | 28,00 | — | 28,00 | — |
| Канада | 28,00 | 28,00 | — | 35,00 | — | 35,00 | — |
| Австралия | 47,00 | 56,00 | 63,00 | — | 43,00 | — | — |
| Новая Зеландия | — | — | 60,00 | — | 53,00 | — | — |
How to read this table
The list is categorized by country to facilitate the comparison of Russian indicators with international data. Comparing the series for Russia, Austria, or Belgium shows the extent to which businesses in these regions utilize internet platforms for the sale of goods and services. Over the ten-year period, there has been a significant increase in the number of companies using online sales channels in each of the countries presented
What is visible in these numbers
The five highest values: Ireland (43), Lithuania (42), Russia (40), Denmark (39), Sweden (38). The top five account for 29% of the total across all positions
Observations are annual and cover 7 periods. Cells with numbers: 175 out of 175 (100%) — missing values are virtually absent
More in the section Russia and countries of the world»
Period and application
Data is published annually and covers a ten-year period from 2015 to 2024. This information is useful for economists, e-commerce market researchers, and business representatives analyzing the competitive environment. Rosstat provides this data as part of a section dedicated to comparing Russia and other countries based on key digital economy indicators
How it is calculated
Table notes: For foreign countries — data from Belstat, Eurostat and OECD
1) По зарубежным странам – данные Белстата, Евростата и ОЭСР.
Did you notice an error in this table? The parser is wrong, and most often one correction fixes many pages
Report an error Typo is easier this way: highlight it and press Ctrl + Enter