Internet usage by the population for ordering goods and services
The percentage of people making online purchases varies by age and place of residence, as reflected in the share indicators. Table rows are categorized by type of locality and age group, allowing for comparison of activity between youth and the elderly, as well as the urban-rural divide. The statistics cover the period from 2015 to 2023 and are presented on an annual basis
Chart of internet use for ordering goods and services by type of locality and age group, 2015–2023
- по возрастным группам, лет: — 25–54
- по возрастным группам, лет: — 15–24
- по возрастным группам, лет: — в городской местности
- Удельный вес населения,пользующегося сетью Интернет, для заказа товаров (услуг) — в городской местности
- по возрастным группам, лет: — в сельской местности
- Удельный вес населения,пользующегося сетью Интернет, для заказа товаров (услуг)
- по возрастным группам, лет: — 55–64
- по возрастным группам, лет: — 55–64
- Удельный вес населения,пользующегося сетью Интернет, для заказа товаров (услуг) — в сельской местности
- по возрастным группам, лет: — 65–7
Set in numbers
Coverage: 14 series, 2015 through 2023, 5 reporting periods. 70 values in total.
“Удельный вес населения,пользующегося сетью Интернет, для заказа товаров (услуг)” multiplied by 2.6 between 2015 and 2023: from 18.7 to 48.3.
All table numbers are series: 14
How to read this table
Differences between rows allow for tracking changes in consumption habits across various age groups over nine years. Urban and rural population data can be compared to see the extent of e-commerce penetration in major centers. Indicators are expressed as a percentage of the total population of each specific group
What is visible in these numbers
“по возрастным группам, лет: — 25–54” leads the table with 74.4, “по возрастным группам, лет: — 65–72” closes it with 20.4. The gap between them is 3.6-fold.
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Period and application
Data is updated annually and covers the period from 2015 to 2023. This information is useful for marketers, e-commerce market researchers, and sociologists analyzing societal digitalization. The data is published by Rosstat as part of its monitoring of information technology use by the population
1) Население в возрасте 6–72 лет.
2) По данным выборочного обследования населения по вопросам использования ИКТ.
3) 2015 г. – население в возрасте 65–72 лет.
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