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Share of goods sold via the internet in retail trade turnover

· dynamics annual · rows: 1 · periods: 6 · section: Trade (в России. 2023)

From 2015 to 2022, the share of goods sold via the Internet changed from 0.9 percent to 6 percent of total retail turnover. The indicator characterizes the coverage of remote purchases and records changes in consumption structure over eight years. Data are presented as annual values, where each period is comparable to the previous one, clearly demonstrating the development dynamics of this market segment in the country

Chart of the share of goods sold online in retail turnover, in percent, 2015–2022

0 2.00 4.00 6.00 2015 2018 2019 2020 2021 2022
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Set in numbers

Coverage: one series, 2015 through 2022, 6 reporting periods. 6 values in total.

“In percent of total retail trade turnover, at current prices” multiplied by 6.7 between 2015 and 2022: from 0.9 to 6.

All table numbers are series: 1

How to read this table

The table contains a single row showing the change in the share of online sales in total retail turnover for each year. Comparing values between 2015 and 2022 allows tracking how the significance of online stores for consumers has changed. Since all data are provided in percentages, they can be easily correlated with the total retail market volume to understand the level of digital technology penetration in the goods trade sector over the period under review

More in the section Trade»

Period and application

The statistics cover the period from 2015 to 2022 and are based on Rosstat data from the 'Trade in Russia' yearbook. The information is useful for retail specialists, analysts studying consumer behavior, and anyone interested in the development of e-commerce. Data are updated as official results of trade organizations' activities are published, ensuring the relevance of the presented data for long-term market monitoring